NEW YORK, March 21, 2018 /PRNewswire/ — Knocking, a leading broadcast media e-commerce platform, announces an exclusive partnership with CNN sister network, HLN (Headline News) to launch HLN Deals, a weekly TV segment that will showcase unique brands and products to HLN’s large viewer audience. Set to debut on March 21, 2018, HLN Deals will integrate and feature premium brands as segments during HLN’s morning show, “Morning Express with Robin Meade,” and offer viewers the unique ability to instantly purchase featured products at exclusive discounts negotiated by Knocking and offered through Knocking’s e-commerce platform.
“Consumers have demonstrated that they care about compelling stories, that they enjoy learning about great brands, and value genuine deals for premium products,” said Markus Reinmund, CEO of Knocking. Reinmund adds, “We’re seeing tremendous opportunities for media companies like HLN to generate incremental revenue and engage their audiences in an entirely new manner by offering content that drives immediate viewer action and measurable sales.”
“HLN always puts viewers first, and partnering with Knocking helps us meet this goal by combining engaging content with the delivery of exclusive deals for our viewers while also delivering an excellent consumer experience on hlndeals.com,” said Tim Mallon, SVP, Business Development and Operations for HLN.
Knocking is built on five years of experience in creating some of the largest TV flash sale programs in the U.S. “Today’s consumers have greater expectations for product and service quality,” said Brian Meehan, COO of Knocking. “Through our focus on overall customer experience, and by sourcing the best product opportunities for HLN and their viewers, we generate a win for our media partner, a win for the featured brands and a win for viewers and buyers.”
About Kwingle Inc.
Kwingle Inc., doing business as Knocking, is an e-commerce and analytics platform offering a full suite of e-commerce, engagement analytics and communications services and capabilities. The unique Knocking system seamlessly integrates with existing programming in order to monetize audiences and enable media outlets to test and scale-up new potential revenue streams efficiently and effectively.
HLN is a national television network that features a digest of domestic news by day in a fast-paced, approachable tone led by seasoned journalists, with mystery and investigation programming by night. A CNN Worldwide network, HLN reaches more than 100 million households in the U.S. CNN Worldwide, a division of Turner, a Time Warner Company, is the most trusted source for news and information.